What personal information are we collecting?
Reel Fun will colllect the minimum personal information possible to efficiently conduct business and to improve upon and maintain the service that we provide to you. When you are using our services we will collect the following information which we have broken down into categories for ease of reading –
Order and Account Information
To be able to process your order and recognise you when you use our services, we collect; your name, billing address, delivery address, email address, telephone contact numbers, cookies and details of the items ordered including the delivery services selected. To help us fight fraud we also retain limited information about the payment method used, your IP address and your fraud score provided by our payment processor.
Website Performance Information
When you visit and interact with our website and the services we provide, we collect standard internet log information such as the pages visited, links clicked, your approximate location and basic details about the technology used to access our site. To collect this information we use the monitoring tools Google Analytics, to anonymously count visits, track traffic sources and experiment with different content so we can measure and improve our site.
Information regarding your interactions with our website, including your shopping basket contents and email address, where provided, will be collected to help us monitor and recover abandoned sales where you do not complete the checkout successfully.
Where you subscribe to our newsletter, we will send regular emails containing product news, special offers and discount codes. We collect details about your visits to our website and retail outlet, as well as information you may optionally provide about your interests and favourite methods of fishing, species targeted, date of birth or other interests, and combine this with your historic order and account information. This ensure any email we send out to you are relevant.
When you communicate with us by email or telephone, social media, contact our customer support staff or respond to a questionnaire, survey, write a review of our products or services or enter one of our free prize draws we may collect additional information.
Why we collect this information
The personal information we collect and retain is used to ensure we conduct our business in an efficient manner. We will never pass on your personal information for marketing purposes. We use this data to process your order, combat fraud and to provide you with the best possible service.
Retention and Sharing of Information
We collect the personal data defined in this policy only to fulfil our contract with you or for our legitimate interests, i.e. marketing. The data will only be retained for the least amount of time required to conduct our operations efficiently, meet our legal obligations and cover the various business regulations in effect. We will never sell your personal information. There are, however, situations where we must share it with other third-parties to allow is to fulfil your orders.
Sharing of data is normal practice and required for the operation of our business. These third parties are detailed below –
· Couriers and Delivery Services
Couriers and delivery services required some data when we use them to send products to you. We share limited details from your Order and Account Information detailed above.
· Payment Providers
When you pay for goods or services, either online or in store, you will use the services of a payment provider to authorise the transaction and process the payment. By doing so, we will share your Order and Account Information where necessary.
· Performance Monitoring
Google Analytics is used to provide the performance monitoring on our website. This is an anonymised service used by a large proportion of websites on the internet to monitor their health and performance and we assure you that measures are in place to ensure you cannot be personally identified by the information collected.
· Service Monitoring
To help us maintain a high standard of service and promote our company, we use the services of both Google Customer Reviews and Trustpilot to request impartial, unbiased customer reviews from our previous customers. To enable this service, we must share select information from your order including your order number and email address.
· Accounting and Stock Management
To help us comply with trading regulations and manage stock and orders, we use software platforms designed specifically for this task. Some personal information such as Order and Account Information may be stored in these platforms as part of their normal operation.
· Legal Obligations
We may share your personal information if we need to do so to comply with a law, legal process or regulation. In addition, we may do so if we believe that the disclosure is appropriate to prevent physical harm or as part of an investigation of suspected or actual illegal activity.
How personal information is kept secure
In order to prevent unauthorised access or disclosure, we have put in place physical, electronic and managerial procedures to safeguard and secure the information we collect. Modern encryption techniques are used when personal information is transferred. Our computer systems, servers and networks are protected by firewalls, antivirus and where necessary, are subject to regular external security scans from industry leading security professionals. Passwords are stored using strong encryption and cannot be viewed or accessed by our staff. Likewise, to maintain a high level of security we will never store your card details and we have robust procedures in place to protect card details provided during telephone orders. When information is transferred or stored out with the United Kingdom, we ensure that our partners comply with all necessary regulations and laws.
Rights with respect to the information collected?
We want to make sure that your personal information is accurate and up to date. Incorrect information can often be corrected by logging in to My Account and making the appropriate changes. You can also contact us to correct or remove information you think is inaccurate. You have the right to request a copy of the personal information that we hold about you. If you would like a copy of some or all of your personal information, please email or write to us using the details on our contact us page. Finally, if you change your mind, you have the right to request that we delete any personal information we hold, for example, if you have decided you no longer wish to be a customer of Reel Fun. Please email or write to us if you wish to be deleted from our systems.
When you place an order we will confirm the success and progress of the order with various transactional emails and we may need to contact you using any contact details you supplied when placing the order. No contact will be made for marketing purposes unless you subscribe to our newsletter. If you do subscribe to our newsletter, regular emails will be sent to you ensuring you are aware of products, promotions or special offers we have. As a subscriber, we will use your actions on our website, including your order history, to customise and tailor email content to ensure it is relevant. At any point you can stop your subscription via the link at the bottom of any of our promotional emails.
Links to other websites
The Reel Fun Fishing website include links to other websites which may be of interest to you. Please note that when you use these links we do not have any control over that other website and we cannot be responsible for the protection and privacy of any information you provide via them. You should exercise caution and look at the privacy statement applicable for the website in question.
Our cookies do not store sensitive information such as your name, address or payment details.
You can choose to accept or decline cookies, but if you decline you may be unable to shop on our website or add items to the basket. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. For further information, see the help menu in your web browser, or search for cookie settings online.